As revenue functions like sales, marketing, and customer success align under the ultimate goal of revenue growth, these teams need to learn to collaborate and agree on a shared set of targets, KPIs, and metrics.

The stakes are high and getting higher. Organizations get in their own way when it comes to managing revenue–from ignoring the core analytics that guide a masterful go-to-market strategy, measurement capabilities that inform tactics, and closed-loop insights that connect customer behavior and profitability.

In this on-demand webinar, guest speaker Cinny Little, Principal Analyst at Forrester, presents best practices for leveraging revenue intelligence as the foundation for collaboration between sellers, marketers and other stakeholders to drive predictable revenue growth.

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Join us to learn:

Why a culture of alignment is a linchpin to revenue growth


How to spot the signs of misalignment among revenue teams (hint: it's not that obvious)

Why alignment and revenue intelligence are both required for go-to-marketing planning harmony

Featured Speaker

Cinny Little
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Principal Analyst at Forrester

2020 : The Year of Revenue Intelligence and Alignment
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Senior Consultant, OpFocus, Inc.

Dylan Rushe
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Sales Director, InsightSquared

Grace Abbot

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Cinny serves customer insights (CI) professionals, helping marketing research, digital analytics, customer analytics, and business analyst pros navigate the complexities of using data to derive actionable insights. Her research agenda includes customer intelligence and insights strategy; data preparation tools; organization and process; innovation and best practices; skill development; balancing global and local approaches; and vendor evaluation.
Natalia Kochem leads the Marketing Operations Consulting Practice at OpFocus, a leading Salesforce and revenue operations consultancy dedicated to helping SaaS companies meet their aggressive growth targets. As a trainer and consultant, Natalia helps companies rethink their revenue operations strategy, understand the nuances of technology, and define processes based on best practices.

Natalia regularly works with cross-functional teams on marketing and sales alignment, change management, and implementation of the latest business methodologies such as SiriusDecisions’ Demand Unit Waterfall and Account-Based Marketing.

Natalia is a 7X Certified Salesforce, Pardot, HubSpot, and SiriusDecisions professional.
Dylan Rushe is a seasoned sales leader and current Sales Director at InsightSquared. He specializes in helping companies use the data from all parts of their business to forecast more accurately, better manage their pipeline, coach their reps more effectively and uncover meaningful insights to grow and scale.

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About InsightSquared
InsightSquared helps revenue operations professionals make better decisions by equipping them with actionable, real-time intelligence on sales and marketing KPIs. Businesses rely on our solutions to forecast more accurately, better manage pipeline, tailor rep coaching based on individual performance, understand marketing attribution, and conduct data-backed planning and analysis.