There’s a fundamental shift occurring in B2B Forecasting — with the primary goal moving from predicting a revenue number to focusing on what needs to be done proactively to beat the number provided by AI. This report from Forrester examines the current state of forecasting and provides recommendations on how to future-proof your forecast strategy.
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Future-Proof Your Forecasting Strategy
In this report, you’ll learn how to assess your current forecasting state and evaluate the fast-changing array of forecasting capabilities to improve accuracy and outcomes:
Fitting your strategy with organizational context
Incorporating deeper and broader data and insights
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