Today’s marketing success relies heavily on deep analytics. In just the last year, marketing has moved further away from vanity-level metrics and closer to those that provide revenue-level insights. Unfortunately, while marketers have grown more sophisticated in what they report on, marketing automation platforms haven’t kept pace.
The dissatisfaction marketers have with today’s marketing automation capabilities
Why the most important metrics for marketers are also the most challenging to track
The gap between the importance of reporting marketing’s impact and actual effectiveness
The future of reporting and what it means for marketing
President, Heinz Marketing
Head of Marketing, InsightSquared
VP Product, InsightSquared
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Matisha comes to InsightSquared from Mautic, a marketing automation startup in Boston where she served as VP of Product. Prior to that, she held various roles in Sales Operations, Marketing Operations and Business Intelligence at companies such as Constant Contact, Sophos and IBM. Matisha received her MBA and a Masters in Information Systems from Boston University. In her time off she likes to cook, exercise and enjoy the outdoors as much as possible.
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