Marketing Automation and the (Growing) Need to Improve

Today’s marketing success relies heavily on deep analytics. In just the last year, marketing has moved further away from vanity-level metrics and closer to those that provide revenue-level insights. Unfortunately, while marketers have grown more sophisticated in what they report on, marketing automation platforms haven’t kept pace.

How are today’s most successful marketers overcoming these challenges? How do they report on marketing’s impact? And what’s in store for the future of marketing reporting?

Don’t let your reporting capabilities impede success. Register today and learn how to overcome your reporting woes.

Listen to Matt Heinz, President of Heinz Marketing, and KC Lincoln, Head of Marketing at InsightSquared, as they discuss:

The dissatisfaction marketers have with today’s marketing automation capabilities

Why the most important metrics for marketers are also the most challenging to track

The gap between the importance of reporting marketing’s impact and actual effectiveness

The future of reporting and what it means for marketing


Matt Heinz

President, Heinz Marketing

KC Lincoln
KC Lincoln.png

Head of Marketing, InsightSquared

Matisha Ladiwala
Matisha Ladiwala.jpg

VP Product, InsightSquared

Grace Abbot

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A prolific author and nationally recognized, award-winning blogger, Matt is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.

Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth.
KC brings 20 years of experience in building, leading and scaling high performing marketing teams at growing software companies. Prior to InsightSquared, KC led award-winning marketing teams at XebiaLabs, Telerik and SmartBear Software. KC is a revenue operations thought leader and has spoken at multiple industry events, including: Marketo’s Marketing Nation Summit, Hubspot’s Inbound Conference, SXSW, MarketingProfs B2B Summit and Marketing Sherpa’s Lead Gen Summit. KC received his B.S. in Marketing from Syracuse University and his M.B.A from The University of Virginia’s Darden School. In his spare time, he likes to run, bike and spend time on the water with his family.

Matisha comes to InsightSquared from Mautic, a marketing automation startup in Boston where she served as VP of Product. Prior to that, she held various roles in Sales Operations, Marketing Operations and Business Intelligence at companies such as Constant Contact, Sophos and IBM. Matisha received her MBA and a Masters in Information Systems from Boston University. In her time off she likes to cook, exercise and enjoy the outdoors as much as possible.

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About InsightSquared
InsightSquared helps revenue operations professionals make better decisions by equipping them with actionable, real-time intelligence on sales and marketing KPIs. Businesses rely on our solutions to forecast more accurately, better manage pipeline, tailor rep coaching based on individual performance, understand marketing attribution, and conduct data-backed planning and analysis.