Is your new CRO trying to relaunch your marketing and sales process according to the latest methodology? Is marketing helping sales drive growth within your organization? Is sales spending time pursuing Sandler or Challenger, but you hear they’re struggling with the CRM?

One of the most common challenges sales and marketing teams face when growing is that the CRM no longer reflects OpFocus-Logo.jpgthe way their customers are making purchase decisions. Stale marketing and sales definitions lead to meaningless reporting, and the business is unable to make actionable decisions to grow. 

In this on-demand webinar we'll cover:
  • Reassess if your sales and marketing definitions are working
  • Learn what questions to ask to create a well-oiled revenue engine
  • Utilize the OpFocus Marketing and Sales Framework to plan CRM changes
Whether you’re rolling out a new CRM instance, mapping processes to InsightSquared, or just looking to learn, watch this on-demand webinar to ensure your definitions are working and driving towards business growth.


Jarin Chu

Senior Director of Sales & Marketing Operations, OpFocus, Inc.

Natalia Creamer Kochem
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Senior Consultant, OpFocus, Inc.

Dylan Rushe

Sales Director, InsightSquared

Grace Abbot

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Jarin Chu is Sr. Director of Sales & Marketing Operations at OpFocus, a leading Salesforce and revenue operations consultancy dedicated to helping SaaS companies meet their aggressive growth targets. Jarin works hand in hand with her colleagues in sales to tackle the beast of forecasting, find the holy grail of optimal sales processes, and help clients slay the growth dragon, all the while sharing these epic adventures with prospects through her leadership in marketing.

Prior to focusing on revenue operations, Jarin was in a diverse set of roles, including B2B sales, business development, channel and partnership management, and marketing execution. Jarin is a 6x Certified Salesforce, Pardot, and Marketo professional.
Natalia Kochem leads the Marketing Operations Consulting Practice at OpFocus, a leading Salesforce and revenue operations consultancy dedicated to helping SaaS companies meet their aggressive growth targets. As a trainer and consultant, Natalia helps companies rethink their revenue operations strategy, understand the nuances of technology, and define processes based on best practices.

Natalia regularly works with cross-functional teams on marketing and sales alignment, change management, and implementation of the latest business methodologies such as SiriusDecisions’ Demand Unit Waterfall and Account-Based Marketing.

Natalia is a 7X Certified Salesforce, Pardot, HubSpot, and SiriusDecisions professional.
Dylan Rushe is a seasoned sales leader and current Sales Director at InsightSquared. He specializes in helping companies use the data from all parts of their business to forecast more accurately, better manage their pipeline, coach their reps more effectively and uncover meaningful insights to grow and scale.

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About InsightSquared
InsightSquared helps revenue operations professionals make better decisions by equipping them with actionable, real-time intelligence on sales and marketing KPIs. Businesses rely on our solutions to forecast more accurately, better manage pipeline, tailor rep coaching based on individual performance, understand marketing attribution, and conduct data-backed planning and analysis.