Download this brief eBook to tap into board-level reserves of knowledge. Get past circular conversations about which metrics matter, and focus instead on strategic discussions based on data.Marketing_ebook_thumb-51.png

Hear from three technology investors as they discuss:

  • Identifying your ideal customers through services-per-customer and cohort analysis
  • Identifying your most fruitful marketing channels by looking at first-touch attribution and ROI by lead source
  • Digging into Product’s role in Sales and Marketing success, using conversion rate to trials, product-qualified leads and deals won/lost on price
Marketing data visualizations can help you and your board pinpoint the places where more capital is needed, or where a different strategy is warranted. Take your board discussions deeper than a superficial update with these metrics.

Download the eBook today.
About InsightSquared
InsightSquared helps revenue operations professionals make better decisions by equipping them with actionable, real-time intelligence on sales and marketing KPIs. Businesses rely on our solutions to forecast more accurately, better manage pipeline, tailor rep coaching based on individual performance, understand marketing attribution, and conduct data-backed planning and analysis.