Are marketing automation solutions still meeting the needs of today's marketer?

In 2018, Heinz Marketing identified a high level of dissatisfaction among users with many of the major marketing automation platforms.

In this new and expanded 2019 benchmark study, they revisit today’s marketing automation platforms and dig deeper into the quality of reporting, nature of insights, and the impacts these platforms continue to have across the B2B community.heinz-marketing.jpg

How are today’s marketers reporting marketing’s impact? How satisfied are they with the reporting tools at their disposal? What’s missing and what’s next?

Download the report today.
About InsightSquared
InsightSquared helps revenue operations professionals make better decisions by equipping them with actionable, real-time intelligence on sales and marketing KPIs. Businesses rely on our solutions to forecast more accurately, better manage pipeline, tailor rep coaching based on individual performance, understand marketing attribution, and conduct data-backed planning and analysis.