Applying Tactic Attribution for Marketing Analysis
New technologies have made it easier for marketers to measure their contribution to the business, yet marketing attribution remains a challenge. With tons of data available and multiple attribution models to use, how do you define the best approach to optimize performance?
Download this SiriusDecisions research report for a limited time only, with our compliments. You’ll understand the different types of single and multi-touch marketing attribution models and which situations to apply them for effective analysis.