Applying Tactic Attribution for Marketing Analysis

New technologies have made it easier for marketers to measure their contribution to the business, yet marketing attribution remains a challenge. With tons of data available and multiple attribution models to use, how do you define the best approach to optimize performance?

Download this SiriusDecisions research report for a limited time only, with our compliments. You’ll understand the different types of single and multi-touch marketing attribution models and which situations to apply them for effective analysis.

About InsightSquared
InsightSquared helps marketing professionals make better decisions by equipping them with actionable, real-time intelligence on sales and marketing KPIs. Businesses rely on our solutions to forecast more accurately, better manage pipeline, understand marketing attribution, and conduct data-backed planning and analysis.