Marketing operations is marketing’s API. Its job is to simplify processes and infrastructure for marketers and marketing stakeholders, enabling integration and alignment across the entire marketing ecosystem. Marketing operations professionals strive to enable faster, more intelligent, more aligned and more precise marketing. In this brief, SiriusDecisions describes six areas of opportunity that marketing operations leaders can use to improve marketing effectiveness and enable marketing to reach its goals in 2020.

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About InsightSquared
InsightSquared helps revenue operations professionals make better decisions by equipping them with actionable, real-time intelligence on sales and marketing KPIs. Businesses rely on our solutions to forecast more accurately, better manage pipeline, tailor rep coaching based on individual performance, understand marketing attribution, and conduct data-backed planning and analysis.