Marketing operations is marketing’s API. Its job is to simplify processes and infrastructure for marketers and marketing stakeholders, enabling integration and alignment across the entire marketing ecosystem. Marketing operations professionals strive to enable faster, more intelligent, more aligned and more precise marketing. In this brief, SiriusDecisions describes six areas of opportunity that marketing operations leaders can use to improve marketing effectiveness and enable marketing to reach its goals in 2020.
Download this SiriusDecisions research report for a limited time only, with our compliments. You’ll learn how marketing operations can leverage agile methodologies and AI to drive more precision, and increase productivity and data-driven decision-making.