The SiriusDecisions Revenue Operations Charter

The goal of achieving alignment between sales, marketing and customer success teams is not a new task for B2B leaders. However, technological innovations are causing change and creating a need for a new set of cross-functional operating principles.

Whether an organization is forming a new revenue operations function or aligning existing operations functions, a revenue operations charter establishes the foundation for aligned planning, processes, infrastructure, data and measurement.

Download this brief to define the key components of a revenue operations charter, and explain how these components support revenue operations teams in their effort to elevate organizational performance.

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InsightSquared helps marketing professionals make better decisions by equipping them with actionable, real-time intelligence on sales and marketing KPIs. Businesses rely on our solutions to forecast more accurately, better manage pipeline, understand marketing attribution, and conduct data-backed planning and analysis.