Sales and marketing operations alignment is one of the key pillars to generating business results. However, alignment doesn’t just magically happen; both sides have to be willing to talk. What are the best ways to start the conversation?
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InsightSquared helps revenue operations professionals make better decisions by equipping them with actionable, real-time intelligence on sales and marketing KPIs. Businesses rely on our solutions to forecast more accurately, better manage pipeline, tailor rep coaching based on individual performance, understand marketing attribution, and conduct data-backed planning and analysis.